Every Business Has A Story - Tell It Well

  • 2 Aug 2021
  • 19:30 - 21:00
  • Online


  • You may use this option to avail for 5 members of your institution

Registration is closed

Every Business Has a Story

Tell it Well

In this workshop, Ameen Haque, founder of Storywallahs, will share storytelling techniques brands and business leaders use to craft better narratives. 

Once you are in business, storytelling is also your business. 

Those who tell better stories, win the battle for share of mind and share of market. 

The question is, how to tell the story of your business or organisation or product? 

Specifically, how to tell it so that it stands out from the clutter, makes an impact and influences the stakeholder. 

About Ameen Haque

Ameen Haque is a story coach and founder of Storywallahs. Business leaders, innovators and change makers have sought Ameen’s help to improve their storytelling. He has coached business leaders at Fortune 500 companies like Amazon, Google, Accenture, Deloitte, Nike and many more.

His previous work in advertising, consulting and theatre have helped him understand finer nuances of communication and persuasion. More than telling stories, he loves listening to stories. When not working with stories, he loves climbing hills and playing table tennis

Suggested pre-reads/watches  (completely optional) 

1. Watch this TED talk by Simon Sinek and reflect upon the big WHY of your organisation: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

2. Read this deconstruction of a pitch deck by Andy Raskin: https://medium.com/the-mission/the-greatest-sales-deck-ive-ever-seen-4f4ef3391ba0. Reflect upon how you structure your pitch currently and how you could improve it? 

3. Storytellers are first, good listeners. Listen to this TED talk https://www.ted.com/talks/julian_treasure_5_ways_to_listen_better?language=en and think about employee stories, product stories and customer stories worth telling at your organisation. 

Date: Monday 2nd August 2021

Time: 7.30pm to 9pm (Singapore time)

See:   https://tinyurl.com/AmeenTime for the time in your time zone. If the timing is not convenient you can opt to receive the recording.


SGD$5 for FEAST members (FOC for Young Storyteller Members)

(Members must LOG IN before registering in order to obtain this member rate)

SGD$12 (revised pricing) for non-members

The Federation of Asian Storytellers Ltd is a non-profit company incorporated
in Singapore in June 2018.

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